Foreign interns build Indian brands

A lot of Indian Companies have now started hiring foreign interns.

When we started, we had very few companies on board with us. Today, we have a substantial number of companies associated with us who seek international interns. There was a time when only MNCs or big companies considered hiring foreign interns whereas today, we have a reasonable number of SMEs and start-ups looking for foreign interns.

Here is an article published in Economic Times by Samidha Sharma which elaborates on why Corporations hire Foreign Interns:

“Foreign interns build Indian brands”

Samidha Sharma, Economic Times

 NEW DELHI: Home-grown companies seem to have taken the baton as far as selling brand India goes. Increased hiring of foreign interns to build their own brands, along with strengthening their exchange programmes, and global lobbying are among the steps currently taken to create top of the mind recall internationally.

Besides working as a feeder system to attract good word of mouth for the company’s own brand, this HR practice is doing wonders for brand India, too.

 A trend kickstarted by Infosys is now picking up pace, as bigwigs such as ICICI Bank, Mahindra & Mahindra, Tisco, Patni and Biocon are all gearing up to make their presence felt internationally like never before. Despite higher costs involved in hiring these foreign interns, India Inc is lapping up the whole idea. These interns become their brand ambassadors once they return.

Patni Computer Systems has started the initiative this year by recruiting five summer interns from the Yale and New York University. “The students who intern here go back and act as brand ambassadors.

It makes a big difference during recruitment season when students are aware of our company,” says Kalpana Jaishankar, vice-president, HR and people development, Patni. Patni Connect held every year in the US is another effort towards brand building — a platform for senior management and clients to interact and network.

As Indian firms globalise, they require global talent. This is yet another reason why home-grown firms are hiring foreign talent. For M&M, having facilities in the US, China, Australia and Europe, with intentions to diversify, a cadre of global managers is the need of the hour.

They could be used in different geographies. “We want to create a global cadre of young managers who have lateral and out-of-the-box thinking,” says Rajeev Dubey, president HR & corporate services, M&M. It had appointed 10 summer interns and permanent recruits from universities such as Yale, Columbia and Harvard.

Besides, it awards scholarships for students in US universities. In ’07, ICICI Bank plans to recruit about 10 foreign interns. It is gearing up to provide right working and living conditions to them.

Image

“The ambition to become a global brand is driving companies to target these interns and spruce up networking & lobbying efforts in foreign countries,” says K Ramkumar, senior general manager, human resources, ICICI Bank.

“Indian firms should become ambassadors of India and the brand rub off will automatically take place and benefit these firms,” he adds. ICICI plays hosts to professors and students from Wharton, INSEAD, Michigan University, who come to their facilities in India to understand the Indian economy. “They act as referrals and more people get to know about us in these countries,” he adds.

Advertisements

Published by:

Edulab

Edulab is an endeavor by Edutrotters Private Limited which is modeled for individuals who understand the importance of being a global citizen. We are profit organization with underlining social objectives, to provide intercultural learning and career solutions. What others consider as cultural gaps we see them as opportunities to Experience, Learn and Grow. Our Mission ‘To help people gain international learning experience, and develop skills for living in a globally interdependent and culturally diverse world.’ For any queries write to us: info@edulab.in

Categories Education, InternshipTags , , , , , 2 Comments

2 thoughts on “Foreign interns build Indian brands”

  1. A fourth year student of Economics in the major of Macroeconomy in Kabul University, looking for a paid internship in India. Waiting for your replying.

    1. Hey Thank you for your inquiry. We are glad that you are looking forward to come to India for internship!
      We request you to send your resume on intern@edulab.in
      Also mention the source of knowing Edulab.

      Regards.
      Team Edulab

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s