The modern workplace is increasingly globalised and competitive. Communicating with customers, colleagues and partners across international borders is now an everyday occurrence for many workers around the world. Consequently, employers are under strong pressure to find employees who are not only technically proficient, but also culturally astute and able to thrive in a global work environment.
A study conducted by British Council, Booz Allen Hamilton and IPSOS Public affairs shows that there is real business value in employing staff who have the ability to work effectively with individuals and organisations from cultural backgrounds different from their own.
Source: British Council